As the 30-year-old actor/singer whips out the chainsaw to shave, a voiceover says, "Real men prefer a close shave." The clip then moves on to show a hall of fame for some other "real men". Near the end, Eva Longoria pops out to introduce another addition to the club. Standing inside a log cabin, she declares, "Piers Morgan is a real man. Are you?"
Justin is one of many celebrities, like Sean Penn, Drake, Jamie Foxx and Bradley Cooper, jumping on board the campaign. Sean makes a grilled cheese sandwich with an iron, Drake punches a robot in the face, Jamie uses remote to open beer bottle and Bradley eats his breakfast straight from the box in their individual clips. Also making an appearance is Justin's ex Jessica Biel.
Ashton has used Hope140.org to talk about the "Real Men Don't Buy Girls" campaign. Explaining why he and his actress wife chose to mix comedy with serious issue, he wrote, "We want to engage people, educate them, get them thinking and talking about it, in order to raise awareness and ultimately end child sex slavery."
"We came up with the concept of the 'Real Men Don't Buy Girls' campaign, which aims to engage people, specifically men, in the issue. To do so, we filmed short, funny videos about things 'Real Men' do, starring high-profile influential men and women. The concept of the campaign is that Real Men do a lot of silly, even foolish things. But one thing they don't do is buy children for sex. That's not funny, and Real Men don't do it."
Real Men Prefer a Close Shave with Justin Timberlake (feat. Piers Morgan):