UsMagazine.com reports the story will be set in the reality TV universe, and feature the protagonist from the "L.A. Candy" book, Madison Parker. Conrad says, "We took the mean girl of the 'L.A. Candy' books, spinning her off. This series is about a girl who loves everything that fame is, and that's all she's ever really wanted. She has fun with the press, she enjoys the attention, she welcomes scandal!"
Conrad insists that the characters in the book are pure fiction. Rejecting the idea her characters are based on anyone real, she told the publication, "No. We have fun with it! We kind of take [Hollywood] stereotypes." Asked when she has the time to write, she replied, "Between 11 P.M. and 2 A.M. My phone doesn't ring, and there's nothing on TV!"